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You are here: Home / HPRC Blog / Do food names influence your food choices?

Do food names influence your food choices?

published: 04-25-2011 Journal entry icon

A recent study by The Journal of Consumer Research looked at the impact of changing the name of a food and how it affects the food choices made by dieters and non-dieters alike. Calling potato chips “veggie chips” and a milk shake a “fruit smoothie” can lead people to make unhealthy food choices. Read more about the study in the article “Many Dieters Eating Wrong Food Due to Misleading Labeling.”