FTC and FDA examine Nestle's move into the functional food market segment— published: 09-28-2010
The September 27, 2010 edition of the Wall Street Journal 's Health Blog reports that food giant Nestle' is looking to expand their stake in "functional foods" - foods that might prevent diseases. According to the article, the company is investing over $500 million into research in order to get a foothold into the functional food market. This move comes on the heels of yesterdays news that the Foot Trade Commission (FTC) is suing the maker of a popular pomegranate fruit drink, POM Wonderful LLC, in a widening effort by the government to clamp down on food ads that tout specific health benefits.
It remains to be seen how this will play out.
According to the press release, Nestlé will create a wholly owned subsidiary, Nestlé Health Science, as well as a research body, the Nestlé Institute of Health Sciences, “to pioneer a new industry between food and pharma,” the company said in a statement.