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The calorie label initiative: How many calories are in your beverage?

published: 03-22-2011 Journal entry icon

Following a lead from First Lady Michelle Obama to combat obesity, several beverage-industry companies are voluntarily putting the total calories on the front labels of their non-alcoholic beverages. The American Beverage Association’s 2010 “Clear on Calories” initiative directed that beverage containers of 20 ounces or less carry total calories, while larger containers identify calories per 12 ounces, with full implementation by 2012. For more information, read a news release about this new initiative.